Saturn Petcare, Inc., a private-label pet food manufacturer headquartered in Bremen, Germany, expanded its operations to North America in 2021, establishing a manufacturing, warehousing, and fulfillment facility in Terre Haute, IN. The company quickly scaled its workforce and increased manufacturing capacity, supplying private-label dog and cat food to major retail chains.
As part of their rapid growth, Saturn developed RIIO (Respect, Integrity, Inclusion, and Ownership), a corporate values system designed to foster a strong company culture and attract and retain local talent. While the RIIO logo was created by employees and may not be an award-winning design, it serves as a vital element of the company’s identity and cultural foundation.
I was responsible for developing RIIO Values' visual identity based on corporate standards and implementing it across a newly designed website and campus graphics. The website featured a dedicated careers page highlighting the benefits of working at Saturn, with a direct call to action that linked to their job portal. Throughout the site, real Saturn employees were showcased, emphasizing the company’s people-centric culture. Additionally, I filmed and edited employee testimonial videos for inclusion on the site.
Throughout the project, I collaborated closely with Saturn’s cross-functional teams, conducted employee interviews, and led the development of the site map, wireframes, and overall website build—ensuring regular project updates from start to finish.
