The Resistance Spot Rivet (RSR) is a cutting-edge fastener technology designed for high-speed, automated production environments, particularly in automotive manufacturing. Developed in collaboration with CenterLine (Windsor) Limited and Howmet Fastening Systems, RSR offers a breakthrough assembly solution. As the automotive industry moves toward lighter, more fuel-efficient vehicles, the RSR system stands out by providing a versatile, retrofit-friendly solution that doesn’t require major changes to existing assembly lines.
Howmet Fastening Systems needed a compelling brand identity to communicate RSR’s unique capabilities to automotive manufacturing decision-makers. Our approach focused on clear, impactful visuals — including photography, diagrams, and video — to showcase the welding capabilities of the system and simplify complex processes for easy understanding by industry experts.
