Performance-Driven Products for Salon Professionals

Corporate Identity
Art Direction
Package Design
Brand Architecture

Founded in 1929, Kenra Professional is a renowned producer of premium hair care products, celebrated for their performance-driven formulas. The brand has earned numerous industry accolades and is trusted by salon professionals in both the U.S. and U.K. Kenra Professional® products have been used by celebrity stylists to create iconic looks for figures like Kim Kardashian and Kaley Cuoco. Designed with the modern stylist in mind, Kenra's products meet the highest standards of quality and effectiveness.

Kenra Professional includes three sub-brands: Kenra®, Kenra Professional®, and Kenra Color®.

As Senior Creative Manager, I led the development and execution of visual assets, package designs, and retail graphics, while also overseeing the creation and maintenance of the corporate identity and brand architecture to ensure consistency across all touchpoints.